Search Engine Optimization Symposium Part 3

2. Get Personal Fast – In 5 minutes, Omar addressed every person in our booth individually by name.

3. Know Your Client - take the time and effort it had to take Omar to understand and deliver uch personalized service to your customers. Learning the small details about your client’s business can make all the difference.

4. React Quickly To Control Damage – Instead of complaining about how our colleague’s meal was late, we found ourselves once again marveling over Omar’s handling of the situation.

5. It Ain’t Over Till it’s Over – Omar saw us with food menus in hand, ready to order dinner at the bar when he paid for our drinks. Never stop selling.

Ok, I mentioned at the beginning of this article that John Alexander always has a small surprise or two in store for us at every search engine workshop. So now I am wondering about two things; did John plant Omar in the restaurant to give us a valuable lesson in small business marketing? And when will Greg send my credit card back to me?

Barry Byers and Greg Mate have a significant body of experience as Professional Search Engine Optimizers and Internet Marketers and they have owned and operated successful National Yellow Pages Advertising Agencies for the past 15 years. Together they have helped a number of businesses achieve top search engine rankings and increased web site traffic in both Canada and the U.S. Together, they have designed and programmed effective websites as well as consulted on SEO and marketing on existing sites. Offices located in Montreal and Toronto. Web addresses: http://www.searchengineacademy.ca and http://www.adperformancedirect.com.